Pierce Mattie Speaks Up

Holiday 2012 Marketing Trends

With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers...

Why Did Anderson Cooper’s Talk Show Fail?

Anderson Cooper launched “Anderson Live” produced by Telepictures with the hope that his clout as one of the most well respected journalists would translate into a ratings sensation....

Brand Communication: Less Talk More (Inter)Action

As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly,...

Parabens: To Avoid or Not To Avoid?

The debate between natural preservatives versus chemical preservatives has only intensified in the past few years, as more and more studies have shown that parabens, chemical preservatives used widely in...

How the Election Proved the Importance of Face Time

The 2012 election was one for the history books; most, if not the entire country, were hanging on by the edge of their seats on election night as the tallied...

Alexander McQueen: The Life and the Legacy

Newly released read on the late British fashion designer and couturier, Lee Alexander McQueen, is looking to be a top-pick this season....
By Melissa Galandak|Lifestyle

Retail Spending & Shopping Forecast For Holiday 2012

Many are ready to celebrate the holidays and spend slightly more than they did in 2011. Here’s how we predict consumers will be shopping this year....

Fashion Industry Top Blogs: Style Feed by Susie Bubble & William Oliver

Veteran fashion blogger and freelance writer, Susie Lau of Style Bubble, has collaborated with fellow freelance writer, William Oliver, to publish Style Feed: The World’s Top Fashion Blogs....

Can Twitter Swing the Presidential Election?

With the Presidential candidates both using Twitter to speak to their constituents, Pierce Mattie Communications takes a look at the successes and failures of each, as well as what it...
By Serge Gurin|Social Media

Using Twitter to Spread News

When it comes to how you share press releases or articles, where do you turn for immediate distribution? For many, the answer now includes Twitter. Viewing Twitter as just a...