Lifestyle Communications with Martha Stewart’s Branding Changes
Martha Stewart Living Omnimedia recently announced that it is doing such a restructure of its portfolio. It has created a strategic plan that will be implemented in 2013 to deliver...
How to Market to Millennials
Millennials are more socially, emotionally and intellectually connected to brands and causes than any other generation before it. It is a generation that's growing up in a world that cannot...
Holiday 2012 Marketing Trends
With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers...
Why Did Anderson Cooper’s Talk Show Fail?
Anderson Cooper launched “Anderson Live” produced by Telepictures with the hope that his clout as one of the most well respected journalists would translate into a ratings sensation....
Brand Communication: Less Talk More (Inter)Action
As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly,...
Parabens: To Avoid or Not To Avoid?
The debate between natural preservatives versus chemical preservatives has only intensified in the past few years, as more and more studies have shown that parabens, chemical preservatives used widely in...
How the Election Proved the Importance of Face Time
The 2012 election was one for the history books; most, if not the entire country, were hanging on by the edge of their seats on election night as the tallied...
Alexander McQueen: The Life and the Legacy
Newly released read on the late British fashion designer and couturier, Lee Alexander McQueen, is looking to be a top-pick this season....
Retail Spending & Shopping Forecast For Holiday 2012
Many are ready to celebrate the holidays and spend slightly more than they did in 2011. Here’s how we predict consumers will be shopping this year....
Fashion Industry Top Blogs: Style Feed by Susie Bubble & William Oliver
Veteran fashion blogger and freelance writer, Susie Lau of Style Bubble, has collaborated with fellow freelance writer, William Oliver, to publish Style Feed: The World’s Top Fashion Blogs....
