Pierce Mattie Speaks Up

Parabens: To Avoid or Not To Avoid?

The debate between natural preservatives versus chemical preservatives has only intensified in the past few years, as more and more studies have shown that parabens, chemical preservatives used widely in...

How the Election Proved the Importance of Face Time

The 2012 election was one for the history books; most, if not the entire country, were hanging on by the edge of their seats on election night as the tallied...

Alexander McQueen: The Life and the Legacy

Newly released read on the late British fashion designer and couturier, Lee Alexander McQueen, is looking to be a top-pick this season....
By Melissa Galandak|Lifestyle

Retail Spending & Shopping Forecast For Holiday 2012

Many are ready to celebrate the holidays and spend slightly more than they did in 2011. Here’s how we predict consumers will be shopping this year....

Fashion Industry Top Blogs: Style Feed by Susie Bubble & William Oliver

Veteran fashion blogger and freelance writer, Susie Lau of Style Bubble, has collaborated with fellow freelance writer, William Oliver, to publish Style Feed: The World’s Top Fashion Blogs....

Can Twitter Swing the Presidential Election?

With the Presidential candidates both using Twitter to speak to their constituents, Pierce Mattie Communications takes a look at the successes and failures of each, as well as what it...
By Serge Gurin|Social Media

Using Twitter to Spread News

When it comes to how you share press releases or articles, where do you turn for immediate distribution? For many, the answer now includes Twitter. Viewing Twitter as just a...

Sandra Lee Launches New Print Magazine

Over the past several years, many print magazines have folded, while existing ones have reduced their issue run. This decline may be abating....
By Joshua Blaylock|Lifestyle

US Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing

We've heard the buzzing about L'Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty...
By Sonya Hartland|Beauty & Health, Marketing

Is Social Media Ruining Brand Consumption? Generation Discount

There is little debate that social media has irrevocably shifted brand consumption and consumer expectations. This seismic shift has both benefited and challenged brands across the board....
By Roman Iakoubtchik|Social Media