Compromise Is Not a Dirty Word
To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result...
Sustainability in Cosmetic Packaging
Pierce Mattie Communications caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia....
Jewelry Trends for Autumn Winter
There is no shortage of glamorous jewelry pieces for the upcoming season. From classic clean lines to geometric patterns, there is a jewelry trend to fit everyone’s taste....
Tools to Simplify Your Social Media Management
As the popularity of social media continues to grow today, we are seeing a surge in social networks. Thankfully, there are numerous tools available to help you manage the growing...
Something Borrowed: Rented Goods Get Bigger & Broader for Consumers
To rent or to buy, that is the question that often conflicts us when standing with a big ticket item at a store. There is no doubt that we covet...
Communicating to the New Audience
In our business, we constantly remind our clients to be cogent, relevant and succinct in every form of communication. According to a Pew Study, attention span has radically diminished, with...
Getting Publicity For Your Brand
Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it...
Smaller Beauty Brands Utilize Social Media Better
While larger and more established beauty brands may have equally larger budgets, it doesn't always equate to understanding and utilizing the social media space in the most effective way....
Social Shopping Sites Bank on Visual Marketing Trend
Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more....
The CFDA Gives Back in More Ways than One
Hollywood starlets, fashion designers and industry moguls rubbed elbows at the ninth annual CFDA/Vogue magazine 2012 Fashion Fund Awards in Manhattan Tuesday night....
