Getting Publicity For Your Brand
Good press can mean various things to individual brands. It can increase awareness of your products and services, it can drive traffic to your website or retail locations, and it...
Smaller Beauty Brands Utilize Social Media Better
While larger and more established beauty brands may have equally larger budgets, it doesn't always equate to understanding and utilizing the social media space in the most effective way....
Social Shopping Sites Bank on Visual Marketing Trend
Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more....
The CFDA Gives Back in More Ways than One
Hollywood starlets, fashion designers and industry moguls rubbed elbows at the ninth annual CFDA/Vogue magazine 2012 Fashion Fund Awards in Manhattan Tuesday night....
Lifestyle Communications with Martha Stewart’s Branding Changes
Martha Stewart Living Omnimedia recently announced that it is doing such a restructure of its portfolio. It has created a strategic plan that will be implemented in 2013 to deliver...
How to Market to Millennials
Millennials are more socially, emotionally and intellectually connected to brands and causes than any other generation before it. It is a generation that's growing up in a world that cannot...
Holiday 2012 Marketing Trends
With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers...
Why Did Anderson Cooper’s Talk Show Fail?
Anderson Cooper launched “Anderson Live” produced by Telepictures with the hope that his clout as one of the most well respected journalists would translate into a ratings sensation....
Brand Communication: Less Talk More (Inter)Action
As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly,...
Parabens: To Avoid or Not To Avoid?
The debate between natural preservatives versus chemical preservatives has only intensified in the past few years, as more and more studies have shown that parabens, chemical preservatives used widely in...
