An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to make organic food shopping more complicated than clicking every social media icon on your favorite blog. Where will it all end?
Read MoreRefining Your “Elevator Speech”
Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it’s a one-on-one meeting or in front of a large group?
Read MoreWill Lance Armstrong Restore His Image, Or Tarnish It Forever?
After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?
Read MoreHalf-Truths, Spin & Propaganda: Why PR Needs to Embrace the Quest for Truth
Corporations have all kinds of checks and balances to prevent misrepresentation of information, from lawyers to government to their consumers. There’s no reason that public relations can’t operate as one of these arms. In fact, it is our duty to ensure that what the public hears is true.
Read MoreThe Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers
The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed for unhindered leg movement, especially important for athletes.
Read MoreCustomers Ask Brands to Go “Servile”
Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”
Read MoreHey Dude, Have You Seen My Men’s Grooming Kit?
It’s no secret that the famous, flawless females we see in magazines, on television and at awards shows have a team of expert beautifiers working behind the scenes to create their picture-perfect looks. In fact, most of these ladies often give public shout-outs to their “glam squads.”
Read MoreSocial Media Trends for 2013
This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.
Read MoreShark Tank Teaches Effective Strategies for Pitching Your Business
The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over the top and others stumble.
Read MoreHow to Communicate Brand Social Responsibility to Gen Y
Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips on effectively reaching Gen Y.
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