Pierce Mattie Speaks Up

Client or Employee Satisfaction: The Business Balancing Act

What’s the key to success - employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard...

3 Important Public Relations & Communications Trends for 2013

The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating...

As Retailers Battle “Showrooming,” Online Merchants Click Through Their Next Moves

With customers shopping for deals locally and then purchasing those same items online – a practice known as “showrooming” – retailers are scrambling to win back sales from foot traffic....
By Sonya Hartland|Forecasts & Trends

Why Art.sy Will Digitize the Art Market

Currently, only four percent of art sales take place online, and countless ventures and start-ups have tried and failed to increase that percentage and to bring the art world to...
By Sonya Hartland|Branding

My Organic Canned Food Has More Eco-Labels Than Yours

An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to...
By Sonya Hartland|Branding, Food & Beverage

Refining Your “Elevator Speech”

Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it's a one-on-one meeting...
By Joshua Blaylock|PR & Communications

Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train...
By Serge Gurin|Branding

Half-Truths, Spin & Propaganda: Why PR Needs to Embrace the Quest for Truth

Corporations have all kinds of checks and balances to prevent misrepresentation of information, from lawyers to government to their consumers. There’s no reason that public relations can’t operate as one...

The Evolution of the Boxer: Introducing Luxury Slim-Fit Boxers

The first boxer shorts were created with all-around-elastic in the 1920’s by Jacob Golomb, the founder of Everlast, to replace the leather-belted trunks then worn by boxers. This design allowed...
By Melissa Galandak|Fashion & Accessories

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to...