Pierce Mattie Speaks Up

Color It Marketable

It's not brand new information that colors easily stir up subconscious feelings, some troubling, others completely pleasant. Savvy retailers bank on this emotional correlation along the spectrum of Roy G....

Are More and More People Turning Away from Pharmaceuticals?

Most people have been through enough cycles of common illnesses to know which remedies should ease their symptoms. And the amount of available medical knowledge online makes treatments like home...

Do Celebrities Want to Change Your Morés, or Line Their Pockets?

Are rule-breaking celebrities – like those defiantly under-clad women at the 2013 Grammys -- just drumming up publicity by upholding the entertainer’s privilege of behaving badly? Or is there a...
By Editor|Branding

African Textiles Make Their Way onto the Fashion Runway

African textiles have long demonstrated a unique artisanship and not-easily-replicated patterns, varying throughout the years in reflection of the continent's rich but vacillating history of turmoil and peace....

Will the EU’s Ban on Animal Testing Affect the U.S. Market?

The recent European Union decision to ban imports of all animal tested cosmetics has the rest of the world wondering whether other major players – including the U.S. – will...

Celebrities Use the Old Song-and-Dance to Pitch Cleaner Products

Products that “sell themselves” rarely need anyone to know that a famous person likes them, too. Can celebrity endorsements of products help to mitigate a lack of scientific evidence? Or...

Are Beauty Bloggers Shifting the Spotlight of Fashion Week?

Fashion bloggers have firmly established their place along the runway at New York’s semi-annual Fashion Week. But with beauty bloggers making their way backstage, will press coverage of the event...

Rolling Out Shock and Awe in the Fight Against Unhealthy Living

The British government recently began running shock advertisements intended to fight the twin evils of obesity and smoking. But can shock alone convince people to give up bad habits for...

When Online Newspapers Aren’t Free Anymore, Does Buying The Cow Make More Sense?

Newspapers have consolidated ownership over the past year as perhaps never before, with moguls like Warren Buffett getting in the game and hinting at a profitable online revenue model. Is...
By Sonya Hartland|Forecasts & Trends

Trade Shows Still Work in an Increasingly Online World

With over 20,000 products showcased and over 1.9 million square feet of booths and exhibitors (which was a new record), some are wondering if trade shows like CES still have...
By Sonya Hartland|Forecasts & Trends