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Pierce Mattie Communications » Blog http://www.piercemattie.com Strategic Consumer Public Relations Fri, 17 May 2013 15:08:32 +0000 en-US hourly 1 Plastic from a Plant? http://www.piercemattie.com/blog/plastic-from-a-plant/ http://www.piercemattie.com/blog/plastic-from-a-plant/#disqus_thread Fri, 17 May 2013 15:08:32 +0000 Editor http://www.piercemattie.com/?p=2617

plantbottle coca cola company 140x86 Plastic from a Plant?

Companies that use plastic in the packaging of their products have been experimenting with the use of a plant-based substance that seems to work just as well as its petroleum-based cousin. With corporate giants like Coca-Cola and Heinz using PlantBottle technology, is plant-based plastic the real thing? And just how recyclable is it?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/plastic-from-a-plant/feed/ 0 How Many Fitness Gadgets Does It Take to Get You in Shape? http://www.piercemattie.com/blog/how-many-fitness-gadgets-does-it-take-to-get-you-in-shape/ http://www.piercemattie.com/blog/how-many-fitness-gadgets-does-it-take-to-get-you-in-shape/#disqus_thread Thu, 16 May 2013 14:45:57 +0000 Editor http://www.piercemattie.com/?p=2605

rowing machine workout 140x86 How Many Fitness Gadgets Does It Take to Get You in Shape?

Everyone knows that gadgets aren't supposed to get us in shape. Yet we still seem to have a need for them. Now that they've gotten even more high-tech and portable, have fitness gadgets finally turned a corner? Are they worth more than what you’d pay a personal trainer? Can a price even be placed on the willpower needed to achieve real workout results?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/how-many-fitness-gadgets-does-it-take-to-get-you-in-shape/feed/ 0 Celebrities Get Creative with Charity Fundraising http://www.piercemattie.com/blog/celebrities-get-creative-with-charity-fundraising/ http://www.piercemattie.com/blog/celebrities-get-creative-with-charity-fundraising/#disqus_thread Fri, 10 May 2013 14:16:35 +0000 Editor http://www.piercemattie.com/?p=2595

angelina jolie with kurdish kids 140x86 Celebrities Get Creative with Charity Fundraising

Do new charity fundraising tactics by the likes of Madonna and Angelina Jolie signal a new trend in celebrity fundraising? Have people grown fatigued by merely writing checks or donating to a web site? Does giving them something tangible – whether a painting or pieces of jewelry – provide a necessary level of satisfaction? Or is it just a cheap trick to take a smudge or two off a celebrity’s checkered reputation?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/celebrities-get-creative-with-charity-fundraising/feed/ 1 The Lowdown on Glamour’s 2013 Spring Fashion Trends http://www.piercemattie.com/blog/the-lowdown-on-glamours-2013-spring-fashion-trends/ http://www.piercemattie.com/blog/the-lowdown-on-glamours-2013-spring-fashion-trends/#disqus_thread Tue, 07 May 2013 21:22:15 +0000 Editor http://www.piercemattie.com/?p=2560

tiny doll pink dress 140x86 The Lowdown on Glamour’s 2013 Spring Fashion Trends

Spring fashion roundups from magazines like Glamour are supposed to present bold concepts. Can you imagine flipping through the volumes of ads if all that passed as editorial filler were tired old stories about preppie favorites? Or just another batch of celebrity wardrobe “don’t”s? Nope. You need inspiration. And ideas. Plus the common sense to know when too much isn't enough.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/the-lowdown-on-glamours-2013-spring-fashion-trends/feed/ 0 21st Century Technology That Fashionably Strains the Brain http://www.piercemattie.com/blog/21st-century-technology-that-fashionably-strains-the-brain/ http://www.piercemattie.com/blog/21st-century-technology-that-fashionably-strains-the-brain/#disqus_thread Thu, 02 May 2013 14:46:17 +0000 Editor http://www.piercemattie.com/?p=2550

google glass 140x86 21st Century Technology That Fashionably Strains the Brain

Forty years after the invention of the cellular telephone, technological advances continue to allow people to do things that, these days, strain the brains of their older siblings, not to mention those of parents or grandparents. And many of the newest high-tech developments include wearable items, some promising the capability of being directly applied to one’s body. Which leaves practically no form of technological breakthrough beyond the realm of possibility.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/21st-century-technology-that-fashionably-strains-the-brain/feed/ 0 Coming to Your Skincare Regimen…Probiotics? http://www.piercemattie.com/blog/coming-to-your-skincare-regimen-probiotics/ http://www.piercemattie.com/blog/coming-to-your-skincare-regimen-probiotics/#disqus_thread Tue, 30 Apr 2013 16:42:37 +0000 Piper Gray http://www.piercemattie.com/?p=2534

beauty treatment 140x86 Coming to Your Skincare Regimen…Probiotics?

Relatively recent research suggests the strain of bacterium could abet acne flareups or other breakouts too. Great news for those with erratic skin.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/coming-to-your-skincare-regimen-probiotics/feed/ 0 Niche Food Marketing Is More About the Message than the Menu http://www.piercemattie.com/blog/niche-food-marketing-is-more-about-the-message-than-the-menu/ http://www.piercemattie.com/blog/niche-food-marketing-is-more-about-the-message-than-the-menu/#disqus_thread Thu, 25 Apr 2013 16:40:49 +0000 Editor http://www.piercemattie.com/?p=2519

gluten free 140x86 Niche Food Marketing Is More About the Message than the Menu

With more and more people determined to keep to dietary restrictions, it makes business sense for stores and restaurants to do whatever it takes to meet those needs. Restaurants, in particular, can’t simply rely on atmosphere or speed of service to keep their customers. Now more than ever, it’s critically important for foodies to pay attention to the message they’re sending as much as to the products they’re selling.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/niche-food-marketing-is-more-about-the-message-than-the-menu/feed/ 0 Digital Mavericks Using Social Media to Change Our Lives http://www.piercemattie.com/blog/digital-mavericks-using-social-media-to-change-our-lives/ http://www.piercemattie.com/blog/digital-mavericks-using-social-media-to-change-our-lives/#disqus_thread Mon, 22 Apr 2013 19:51:00 +0000 Editor http://www.piercemattie.com/?p=2501

Ipad social media innovation 140x86 Digital Mavericks Using Social Media to Change Our Lives

The leaps and bounds taking place in social media amount to more than graduated upgrades. And the people driving the changes are no longer referred to as movers and shakers. According to Details magazine, the new social players are known as “digital mavericks” because what they bring to the technological table promises to change the way we live and interact on a daily basis.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/digital-mavericks-using-social-media-to-change-our-lives/feed/ 0 Color It Marketable http://www.piercemattie.com/blog/color-it-marketable/ http://www.piercemattie.com/blog/color-it-marketable/#disqus_thread Wed, 17 Apr 2013 17:48:46 +0000 Piper Gray http://www.piercemattie.com/?p=2495

colors spin 140x86 Color It Marketable

It's not brand new information that colors easily stir up subconscious feelings, some troubling, others completely pleasant. Savvy retailers bank on this emotional correlation along the spectrum of Roy G. Biv to attract shoppers and encourage the opening of pockets and swiping of credit cards.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/color-it-marketable/feed/ 0 Are More and More People Turning Away from Pharmaceuticals? http://www.piercemattie.com/blog/are-more-and-more-people-turning-away-from-pharmaceuticals/ http://www.piercemattie.com/blog/are-more-and-more-people-turning-away-from-pharmaceuticals/#disqus_thread Mon, 15 Apr 2013 19:15:40 +0000 Editor http://www.piercemattie.com/?p=2486

hacks honey lemon flavour 140x86 Are More and More People Turning Away from Pharmaceuticals?

Most people have been through enough cycles of common illnesses to know which remedies should ease their symptoms. And the amount of available medical knowledge online makes treatments like home remedies seem a better alternative to prescription or even over-the-counter drugs. Except when they aren't. Have more and more people lost faith in using pharmaceuticals? Or is the home remedy movement destined to die out?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/are-more-and-more-people-turning-away-from-pharmaceuticals/feed/ 0 Do Celebrities Want to Change Your Morés, or Line Their Pockets? http://www.piercemattie.com/blog/do-celebrities-want-to-change-your-mores-or-line-their-pockets/ http://www.piercemattie.com/blog/do-celebrities-want-to-change-your-mores-or-line-their-pockets/#disqus_thread Fri, 05 Apr 2013 17:47:21 +0000 Editor http://www.piercemattie.com/?p=2476

woman holding breasts 140x86 Do Celebrities Want to Change Your Morés, or Line Their Pockets?

Are rule-breaking celebrities – like those defiantly under-clad women at the 2013 Grammys -- just drumming up publicity by upholding the entertainer’s privilege of behaving badly? Or is there a deeper motive at play, like hoping to influence a significant shift in ordinary Americans’ morés? If so, how will celebrities’ actions affect their overall standing with the public?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/do-celebrities-want-to-change-your-mores-or-line-their-pockets/feed/ 0 African Textiles Make Their Way onto the Fashion Runway http://www.piercemattie.com/blog/african-textiles-make-their-way-onto-the-fashion-runway/ http://www.piercemattie.com/blog/african-textiles-make-their-way-onto-the-fashion-runway/#disqus_thread Thu, 28 Mar 2013 16:16:33 +0000 Piper Gray http://www.piercemattie.com/?p=2453

edun spring summer 2013 140x86 African Textiles Make Their Way onto the Fashion Runway

African textiles have long demonstrated a unique artisanship and not-easily-replicated patterns, varying throughout the years in reflection of the continent's rich but vacillating history of turmoil and peace.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/african-textiles-make-their-way-onto-the-fashion-runway/feed/ 0 Will the EU’s Ban on Animal Testing Affect the U.S. Market? http://www.piercemattie.com/blog/will-the-eu-ban-on-animal-testing-affect-the-us-market/ http://www.piercemattie.com/blog/will-the-eu-ban-on-animal-testing-affect-the-us-market/#disqus_thread Fri, 08 Mar 2013 23:04:19 +0000 Editor http://www.piercemattie.com/?p=2444

lipstick on a pig 140x86 Will the EU’s Ban on Animal Testing Affect the U.S. Market?

The recent European Union decision to ban imports of all animal tested cosmetics has the rest of the world wondering whether other major players – including the U.S. – will follow suit. Is it only a matter of time before the ban catches on in those countries? Or will it take a serious impact on sales to convince the pair of economic heavyweights to see the light?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/will-the-eu-ban-on-animal-testing-affect-the-us-market/feed/ 0 Celebrities Use the Old Song-and-Dance to Pitch Cleaner Products http://www.piercemattie.com/blog/celebrities-use-the-old-song-and-dance-to-pitch-cleaner-products/ http://www.piercemattie.com/blog/celebrities-use-the-old-song-and-dance-to-pitch-cleaner-products/#disqus_thread Mon, 04 Mar 2013 16:44:49 +0000 Editor http://www.piercemattie.com/?p=2436

jack nicholson cigarette 140x86 Celebrities Use the Old Song and Dance to Pitch Cleaner Products

Products that “sell themselves” rarely need anyone to know that a famous person likes them, too. Can celebrity endorsements of products help to mitigate a lack of scientific evidence? Or are there other factors at work that have the effect of popularizing products of little or questionable value?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/celebrities-use-the-old-song-and-dance-to-pitch-cleaner-products/feed/ 0 Are Beauty Bloggers Shifting the Spotlight of Fashion Week? http://www.piercemattie.com/blog/are-beauty-bloggers-shifting-the-spotlight-of-fashion-week/ http://www.piercemattie.com/blog/are-beauty-bloggers-shifting-the-spotlight-of-fashion-week/#disqus_thread Thu, 28 Feb 2013 19:05:04 +0000 Editor http://www.piercemattie.com/?p=2429

emerge fashion show new york fashion week 140x86 Are Beauty Bloggers Shifting the Spotlight of Fashion Week?

Fashion bloggers have firmly established their place along the runway at New York’s semi-annual Fashion Week. But with beauty bloggers making their way backstage, will press coverage of the event broaden to the beauty beat?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/are-beauty-bloggers-shifting-the-spotlight-of-fashion-week/feed/ 0 Rolling Out Shock and Awe in the Fight Against Unhealthy Living http://www.piercemattie.com/blog/rolling-out-shock-and-awe-in-the-fight-against-unhealthy-living/ http://www.piercemattie.com/blog/rolling-out-shock-and-awe-in-the-fight-against-unhealthy-living/#disqus_thread Thu, 21 Feb 2013 20:37:38 +0000 Editor http://www.piercemattie.com/?p=2421

eat yourself happy 140x86 Rolling Out Shock and Awe in the Fight Against Unhealthy Living

The British government recently began running shock advertisements intended to fight the twin evils of obesity and smoking. But can shock alone convince people to give up bad habits for good?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/rolling-out-shock-and-awe-in-the-fight-against-unhealthy-living/feed/ 0 When Online Newspapers Aren’t Free Anymore, Does Buying The Cow Make More Sense? http://www.piercemattie.com/blog/when-online-newspapers-arent-free-anymore-does-buying-the-cow-make-more-sense/ http://www.piercemattie.com/blog/when-online-newspapers-arent-free-anymore-does-buying-the-cow-make-more-sense/#disqus_thread Mon, 11 Feb 2013 16:17:13 +0000 Sonya Hartland http://www.piercemattie.com/?p=2410

kain road cow 140x86 When Online Newspapers Aren’t Free Anymore, Does Buying The Cow Make More Sense?

Newspapers have consolidated ownership over the past year as perhaps never before, with moguls like Warren Buffett getting in the game and hinting at a profitable online revenue model. Is this the last hurrah, or are newspapers and other print publications poised to cash in on a reinvention?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/when-online-newspapers-arent-free-anymore-does-buying-the-cow-make-more-sense/feed/ 0 Trade Shows Still Work in an Increasingly Online World http://www.piercemattie.com/blog/trade-shows-still-work-in-an-increasingly-online-world/ http://www.piercemattie.com/blog/trade-shows-still-work-in-an-increasingly-online-world/#disqus_thread Wed, 06 Feb 2013 16:42:06 +0000 Sonya Hartland http://www.piercemattie.com/?p=2401

trade show event marketing 140x86 Trade Shows Still Work in an Increasingly Online World

With over 20,000 products showcased and over 1.9 million square feet of booths and exhibitors (which was a new record), some are wondering if trade shows like CES still have benefit and relevance to both companies and attendees.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/trade-shows-still-work-in-an-increasingly-online-world/feed/ 0 Client or Employee Satisfaction: The Business Balancing Act http://www.piercemattie.com/blog/client-or-employee-satisfaction-the-business-balancing-act/ http://www.piercemattie.com/blog/client-or-employee-satisfaction-the-business-balancing-act/#disqus_thread Mon, 04 Feb 2013 19:18:43 +0000 Serge Gurin http://www.piercemattie.com/?p=2392

businessmen shaking hands 140x86 Client or Employee Satisfaction: The Business Balancing Act

What’s the key to success - employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/client-or-employee-satisfaction-the-business-balancing-act/feed/ 0 3 Important Public Relations and Communications Trends for 2013 http://www.piercemattie.com/blog/3-important-public-relations-and-communications-trends-for-2013/ http://www.piercemattie.com/blog/3-important-public-relations-and-communications-trends-for-2013/#disqus_thread Thu, 31 Jan 2013 18:49:12 +0000 Shannon Nelson http://www.piercemattie.com/?p=2384

unique selling point 140x86 3 Important Public Relations and Communications Trends for 2013

The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/3-important-public-relations-and-communications-trends-for-2013/feed/ 0 As Retailers Battle “Showrooming,” Online Merchants Click Through Their Next Moves http://www.piercemattie.com/blog/as-retailers-battle-showrooming-online-merchants-click-through-their-next-moves/ http://www.piercemattie.com/blog/as-retailers-battle-showrooming-online-merchants-click-through-their-next-moves/#disqus_thread Mon, 28 Jan 2013 17:32:16 +0000 Sonya Hartland http://www.piercemattie.com/?p=2367

saturn online shop 140x86 As Retailers Battle “Showrooming,” Online Merchants Click Through Their Next Moves

With customers shopping for deals locally and then purchasing those same items online – a practice known as “showrooming” – retailers are scrambling to win back sales from foot traffic. At the same time, online merchants are toying with brick-and-mortar presences that aim to match the competition, service for service.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/as-retailers-battle-showrooming-online-merchants-click-through-their-next-moves/feed/ 0 Why Art.sy Will Digitize the Art Market http://www.piercemattie.com/blog/why-artsy-will-digitize-the-art-market/ http://www.piercemattie.com/blog/why-artsy-will-digitize-the-art-market/#disqus_thread Fri, 25 Jan 2013 15:11:42 +0000 Sonya Hartland http://www.piercemattie.com/?p=2353

art gallery 140x86 Why Art.sy Will Digitize the Art Market

Currently, only four percent of art sales take place online, and countless ventures and start-ups have tried and failed to increase that percentage and to bring the art world to the digital world.

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/why-artsy-will-digitize-the-art-market/feed/ 0 My Organic Canned Food Has More Eco-Labels Than Yours http://www.piercemattie.com/blog/my-organic-canned-food-has-more-eco-labels-than-yours/ http://www.piercemattie.com/blog/my-organic-canned-food-has-more-eco-labels-than-yours/#disqus_thread Tue, 22 Jan 2013 21:20:41 +0000 Sonya Hartland http://www.piercemattie.com/?p=2308

bottle of a guayaki yerba mate 140x86 My Organic Canned Food Has More Eco Labels Than Yours

An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to make organic food shopping more complicated than clicking every social media icon on your favorite blog. Where will it all end?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/my-organic-canned-food-has-more-eco-labels-than-yours/feed/ 0 Refining Your “Elevator Speech” http://www.piercemattie.com/blog/refining-your-elevator-speech/ http://www.piercemattie.com/blog/refining-your-elevator-speech/#disqus_thread Wed, 16 Jan 2013 18:37:21 +0000 Joshua Blaylock http://www.piercemattie.com/?p=2298

elevator speech 140x86 Refining Your “Elevator Speech”

Have you ever had the opportunity present itself where you have one chance to share an important message? Or have to connect with someone quickly, whether it's a one-on-one meeting or in front of a large group?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/refining-your-elevator-speech/feed/ 0 Will Lance Armstrong Restore His Image, Or Tarnish It Forever? http://www.piercemattie.com/blog/will-lance-armstrong-restore-his-image-or-tarnish-it-forever/ http://www.piercemattie.com/blog/will-lance-armstrong-restore-his-image-or-tarnish-it-forever/#disqus_thread Mon, 14 Jan 2013 15:11:55 +0000 Serge Gurin http://www.piercemattie.com/?p=2283

lance armstrong zeros 140x86 Will Lance Armstrong Restore His Image, Or Tarnish It Forever?

After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?

Source: Pierce Mattie Communications

]]> http://www.piercemattie.com/blog/will-lance-armstrong-restore-his-image-or-tarnish-it-forever/feed/ 0