If you're a brand interested in using sites like Facebook and Twitter to promote beauty-based products and services, remember that it’s imperative to deliver to engage consumers in a manner that is relevant, engaging and inspires them to act.
Expanding on the premise that most activities – including shopping and work – aren't as stressful if they feel like fun, gamification has risen to prominence in the world of retail. Merchants as diverse as Nike, Whole Foods and New York-area drug store chain Duane Reade are taking a long, hard look at how online games and apps can help them improve the bottom line while keeping customers -- and employees – entertained. And, the retailers hope, loyal.
The leaps and bounds taking place in social media amount to more than graduated upgrades. And the people driving the changes are no longer referred to as movers and shakers. According to Details magazine, the new social players are known as “digital mavericks” because what they bring to the technological table promises to change the way we live and interact on a daily basis.
This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.
As the popularity of social media continues to grow today, we are seeing a surge in social networks. Thankfully, there are numerous tools available to help you manage the growing list of social networks. Each tool has its pros and cons, but you will certainly find at least one that is right for you.
Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more.
As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly, but when the economy took a plunge and marketing budgets tightened.
With the Presidential candidates both using Twitter to speak to their constituents, Pierce Mattie Communications takes a look at the successes and failures of each, as well as what it means for political campaigns of the future.
When it comes to how you share press releases or articles, where do you turn for immediate distribution? For many, the answer now includes Twitter. Viewing Twitter as just a conversation space?
There is little debate that social media has irrevocably shifted brand consumption and consumer expectations. This seismic shift has both benefited and challenged brands across the board.