Social Media

Instagram Rules Consumer Engagement. So What?

Who needs to economize with 140 Twitter characters or a superbly worded Facebook post when a picture or video is still worth 1,000 words on Instagram? The photo/video sharing service engages potential customers 18 times more effectively than Facebook and 48 times better than Twitter. But with social media responsible for driving less than 3% of website traffic, what is Instagram’s recent social victory worth?

7 Ways CPGs Can Leverage Web and Mobile Communities

Any CPG can set up a Facebook or YouTube page and hope the traffic links in from there. What if you could construct your own online community that could live within your company’s site, where customers could talk to one another as well as the brand, and the brand hands out content ranging from coupons to videos? Here are 7 ways for leveraging the online community.

What’s on the PR/Social Media Horizon for 2014?

And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action.

Putting the Compassion Back Into Social Media

Mental health campaigner Jonny Benjamin and Rethink.org show how social media can be the perfect vehicle for altruism and celebrating random acts of kindness.

Social Zeroes

Given how far social media guidelines seem not to have traveled within the global community, it seems way past time for a refresher – especially when it comes to pushing a company message in the wake of a death or tragedy. It all boils down to something fairly simple, really. Go ahead. Take a moment. It’ll come to you.

Branding on YouTube

YouTube was all fun and games until it became just another platform for selling stuff. Besides peep shows and online brides-to-be. With 100 hours of video added to YouTube each hour, how can brands avoid producing content that disappears amid all the white noise?

Facebook: Paid Model or Always Free?

A new poll says that Facebook users would pay $10 or more per month to like and share without the annoyance of advertisements. But would such a service be profitable? And how will businesses make use of social media for lead generation and customer retention if the paid model catches on? Will they simply adopt other methods for reaching consumers? Or exit the social realm altogether?

Social Media and Publicity Power

If leveraging the power of Twitter and Facebook seems like a necessary evil – and your customers seem to view it that way, as well -- you’re not alone. Since social media seems to be working for some, though, what are the keys to using it effectively, business-wise? Can a medium known for light, fluffy and personal be turned into a vehicle for pitching bona fide services and products?

Promoting Beauty Products via Social Media

If you're a brand interested in using sites like Facebook and Twitter to promote beauty-based products and services, remember that it’s imperative to deliver to engage consumers in a manner that is relevant, engaging and inspires them to act.

Using Gamification to Engage Customers and Employees

Expanding on the premise that most activities – including shopping and work – aren't as stressful if they feel like fun, gamification has risen to prominence in the world of retail. Merchants as diverse as Nike, Whole Foods and New York-area drug store chain Duane Reade are taking a long, hard look at how online games and apps can help them improve the bottom line while keeping customers -- and employees – entertained. And, the retailers hope, loyal.