YouTube was all fun and games until it became just another platform for selling stuff. Besides peep shows and online brides-to-be. With 100 hours of video added to YouTube each hour, how can brands avoid producing content that disappears amid all the white noise?
A new poll says that Facebook users would pay $10 or more per month to like and share without the annoyance of advertisements. But would such a service be profitable? And how will businesses make use of social media for lead generation and customer retention if the paid model catches on? Will they simply adopt other methods for reaching consumers? Or exit the social realm altogether?
If leveraging the power of Twitter and Facebook seems like a necessary evil – and your customers seem to view it that way, as well -- you’re not alone. Since social media seems to be working for some, though, what are the keys to using it effectively, business-wise? Can a medium known for light, fluffy and personal be turned into a vehicle for pitching bona fide services and products?
If you're a brand interested in using sites like Facebook and Twitter to promote beauty-based products and services, remember that it’s imperative to deliver to engage consumers in a manner that is relevant, engaging and inspires them to act.
Expanding on the premise that most activities – including shopping and work – aren't as stressful if they feel like fun, gamification has risen to prominence in the world of retail. Merchants as diverse as Nike, Whole Foods and New York-area drug store chain Duane Reade are taking a long, hard look at how online games and apps can help them improve the bottom line while keeping customers -- and employees – entertained. And, the retailers hope, loyal.
The leaps and bounds taking place in social media amount to more than graduated upgrades. And the people driving the changes are no longer referred to as movers and shakers. According to Details magazine, the new social players are known as “digital mavericks” because what they bring to the technological table promises to change the way we live and interact on a daily basis.
This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.
As the popularity of social media continues to grow today, we are seeing a surge in social networks. Thankfully, there are numerous tools available to help you manage the growing list of social networks. Each tool has its pros and cons, but you will certainly find at least one that is right for you.
Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more.
As each year passes, we see a greater interaction between brands and their targeted consumers thanks to social media and the influence of the digital platform. The evolution began slowly, but when the economy took a plunge and marketing budgets tightened.