Marketing

Niche Food Marketing Is More About the Message than the Menu

With more and more people determined to keep to dietary restrictions, it makes business sense for stores and restaurants to do whatever it takes to meet those needs. Restaurants, in particular, can’t simply rely on atmosphere or speed of service to keep their customers. Now more than ever, it’s critically important for foodies to pay attention to the message they’re sending as much as to the products they’re selling.

Social Shopping Sites Bank on Visual Marketing Trend

Design has been the driving force in the upward trend of visual marketing online. Pinterest led the way with artfully crafted boards of imagery that left consumers wanting more.

Holiday 2012 Marketing Trends

With a more in-touch and wallet-conscious consumer than ever before, seeking out the best ways to shop this holiday season, brands will be getting creative in order to lure customers into their retail stores and online.

US Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing

We've heard the buzzing about L'Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty advertisements.