Creating a Barbie Movement

You couldn’t go anywhere without hearing about Barbenheimer. Two seemingly opposite films on the surface that were launching at the same time, both of which explore the zeitgeist of their respective eras. What can marketers learn from the success of the Barbie film?

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Making Your Marketing Message Sing Together

One thing that holds true is that messaging that’s disjointed doesn’t work. There’s more than little clutter in the digital space, and the only way to get someone to pay attention and land a message is to repeat it in and tailor it to each channel.

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Marketing Ethics

Marketing Ethics

Marketing practices and journalist ethics are the perfect match. Why the industry needs to be a champion for transparency and truth.

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Freedom & Ethics in the Metaverse

The neutrality of the Metaverse and the offer to craft an entirely new appearance (if desired) has been faced with an astounding mix of positivity and backlash. Is this new no-rules era a cause for concern and how will it influence how brands and individuals act in the space?

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Marketing to the New Generation

Consisting of consumers born after 1997, Generation Z has become an undeniable force in the current marketplace. When it comes to marketing brands to Generation Z, it can feel like an abnormally tough field to navigate. While not impossible, there are key factors to be aware of; new standards that are demanded by the youth of today.

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Spam

Re-Thinking E-Mail Marketing

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can’t be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn’t it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?

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New Types of Winning Agencies

With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn’t just offering digital content enough?

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Nameless Faceless Corporation

Brands Are People Now

A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?

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8 Marketing Trends

Marketing Trends for 2014

Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.

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