Re-Thinking E-Mail Marketing

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can't be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn't it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?

Agile Marketing: Revolution, or Remake?

How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?

New Types of Winning Agencies

With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn't just offering digital content enough?

Brands Are People Now

A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their images. Is it possible to gain consumers’ trust by demonstrating empathy, talking like ordinary people and “empowering individuals to be the brand”?

Marketing Trends for 2014

Is digital marketing dead? Or just taking on a different appearance? Here are some pointers and practical advice to get you started on keeping your digital marketing strategy integrated, relevant and real.

CMO vs. CIO: Who’s Got the Power?

Drama. It’s not just for television shows, teenagers or romantic relationships anymore. On any given workday, dramatic tension can be had by a meet-up between those two C-suite rivals: the CMO (chief marketing officer) and the CIO (chief information officer). Is the CIO-CMO battle destined to be fought to the death? Or can the two sides find ways to work together without surrendering organizational clout?

Marketing Shampoo Do’s and Don’ts

When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?

The Parallax of Marketing When Viewed Through the Lens of Public Relations

True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’.

Video Game Marketing’s Scary New Rules

The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means that video-game marketers are, like so many Call of Duty casualties-to-be, destined to the degradation of re-spawning (aka, dead and needing a restart) – unless they can somehow widen – or at least hang onto -- their razor-thin lead.

Marketing Lingerie to Tweens

Victoria’s Secret recently started – then pulled -- a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens” – no longer children, not quite teens. Was it all just a misunderstanding? Did parental types over-react? What’s considered fair game when marketing products associated with sexual activity? Is lingerie really the problem, or is it something else?