Video Game Marketing’s Scary New Rules
The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means that video-game marketers are, like so many Call of Duty casualties-to-be, destined to the degradation of re-spawning (aka, dead and needing a restart) – unless they can somehow widen – or at least hang onto -- their razor-thin lead.
GQ Spring 2013 Fashion Trend Report
For whatever reason, modern male fashion has, for several decades, become an actual trend in need of following. And not just thin vs. wide ties. Or pinstripe suits vs. solid ones. No. You're expected to pay attention to colors and patterns. You also need to see whether certain “hot” fashions have any chance of being worn by regular-guy you. Fortunately, GQ’s Spring 2013 Trend Report has you covered. Kind of.
Advertising Just for You
Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Need the proof? Look no further than your own mobile devices, or various pundits’ predictions. Or how about a startup that sends out coupons over radio waves?
The Lowdown on Glamour’s 2013 Spring Fashion Trends
Spring fashion roundups from magazines like Glamour are supposed to present bold concepts. Can you imagine flipping through the volumes of ads if all that passed as editorial filler were tired old stories about preppie favorites? Or just another batch of celebrity wardrobe “don’t”s? Nope. You need inspiration. And ideas. Plus the common sense to know when too much isn't enough.
When Online Newspapers Aren’t Free Anymore, Does Buying The Cow Make More Sense?
Newspapers have consolidated ownership over the past year as perhaps never before, with moguls like Warren Buffett getting in the game and hinting at a profitable online revenue model. Is this the last hurrah, or are newspapers and other print publications poised to cash in on a reinvention?
Trade Shows Still Work in an Increasingly Online World
With over 20,000 products showcased and over 1.9 million square feet of booths and exhibitors (which was a new record), some are wondering if trade shows like CES still have benefit and relevance to both companies and attendees.
3 Important Public Relations and Communications Trends for 2013
The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.
As Retailers Battle “Showrooming,” Online Merchants Click Through Their Next Moves
With customers shopping for deals locally and then purchasing those same items online – a practice known as “showrooming” – retailers are scrambling to win back sales from foot traffic. At the same time, online merchants are toying with brick-and-mortar presences that aim to match the competition, service for service.
Customers Ask Brands to Go “Servile”
Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”
Social Media Trends for 2013
This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.
