“He who has the largest store or number of stores will sell the most things between now and the end of the year.” Right? Maybe not. Bigger, alas, is not always better. But could larger operations with extra floor space actually result in lower sales numbers? Especially once the holiday shopping season stampedes into town? Is that even possible?
Visiongain, a provider of business intelligence, predicts that the world cosmetics packaging market looks to grow in 2013 – in developed markets and emerging ones. At the same time, the fair trade movement in cosmetic packaging also looks to gain some traction. What accounts for this seemingly contradictory scenario? Why are societies around the globe, even economically challenged ones, ready to make cosmetics a buying priority?
The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means that video-game marketers are, like so many Call of Duty casualties-to-be, destined to the degradation of re-spawning (aka, dead and needing a restart) – unless they can somehow widen – or at least hang onto -- their razor-thin lead.
For whatever reason, modern male fashion has, for several decades, become an actual trend in need of following. And not just thin vs. wide ties. Or pinstripe suits vs. solid ones. No. You're expected to pay attention to colors and patterns. You also need to see whether certain “hot” fashions have any chance of being worn by regular-guy you. Fortunately, GQ’s Spring 2013 Trend Report has you covered. Kind of.
Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Need the proof? Look no further than your own mobile devices, or various pundits’ predictions. Or how about a startup that sends out coupons over radio waves?
Spring fashion roundups from magazines like Glamour are supposed to present bold concepts. Can you imagine flipping through the volumes of ads if all that passed as editorial filler were tired old stories about preppie favorites? Or just another batch of celebrity wardrobe “don’t”s? Nope. You need inspiration. And ideas. Plus the common sense to know when too much isn't enough.
Newspapers have consolidated ownership over the past year as perhaps never before, with moguls like Warren Buffett getting in the game and hinting at a profitable online revenue model. Is this the last hurrah, or are newspapers and other print publications poised to cash in on a reinvention?
With over 20,000 products showcased and over 1.9 million square feet of booths and exhibitors (which was a new record), some are wondering if trade shows like CES still have benefit and relevance to both companies and attendees.
The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.