Companies that use plastic in the packaging of their products have been experimenting with the use of a plant-based substance that seems to work just as well as its petroleum-based cousin. With corporate giants like Coca-Cola and Heinz using PlantBottle technology, is plant-based plastic the real thing? And just how recyclable is it?
Do new charity fundraising tactics by the likes of Madonna and Angelina Jolie signal a new trend in celebrity fundraising? Have people grown fatigued by merely writing checks or donating to a web site? Does giving them something tangible – whether a painting or pieces of jewelry – provide a necessary level of satisfaction? Or is it just a cheap trick to take a smudge or two off a celebrity’s checkered reputation?
It's not brand new information that colors easily stir up subconscious feelings, some troubling, others completely pleasant. Savvy retailers bank on this emotional correlation along the spectrum of Roy G. Biv to attract shoppers and encourage the opening of pockets and swiping of credit cards.
Are rule-breaking celebrities – like those defiantly under-clad women at the 2013 Grammys -- just drumming up publicity by upholding the entertainer’s privilege of behaving badly? Or is there a deeper motive at play, like hoping to influence a significant shift in ordinary Americans’ morés? If so, how will celebrities’ actions affect their overall standing with the public?
Currently, only four percent of art sales take place online, and countless ventures and start-ups have tried and failed to increase that percentage and to bring the art world to the digital world.
An explosion in eco-labels – those small squares and squiggles that indicate organic food products have passed certain certifications, like those of Fairtrade and the Agriculture Department – threatens to make organic food shopping more complicated than clicking every social media icon on your favorite blog. Where will it all end?
After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?
Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”
Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips on effectively reaching Gen Y.
Pierce Mattie Communications caught up with Kelly Kovack of Brand Growth Management after her seminar “Discover the Packaging World” at Cosmoprof Asia.