Beauty & Health

Something Borrowed: Rented Goods Get Bigger & Broader for Consumers

To rent or to buy, that is the question that often conflicts us when standing with a big ticket item at a store. There is no doubt that we covet these luxury items, but often our pockets aren’t deep enough or we have trouble justifying the purchase if we don’t see ourselves wearing it often.

Smaller Beauty Brands Utilize Social Media Better

While larger and more established beauty brands may have equally larger budgets, it doesn't always equate to understanding and utilizing the social media space in the most effective way.

Parabens: To Avoid or Not To Avoid?

The debate between natural preservatives versus chemical preservatives has only intensified in the past few years, as more and more studies have shown that parabens, chemical preservatives used widely in most mass beauty products to prevent the growth of bacteria.

US Beauty PR: Photoshop Use Banned in Wrinkle Cream Marketing

We've heard the buzzing about L'Oreal ads being banned in the U.K. due to photo manipulation. Now in the US, the National Advertising Division, has banned photo manipulation in beauty advertisements.