Amazon added another tributary to its vast marketplace and distribution network — a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?
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Marketing Shampoo Do’s and Don’ts
When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?
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13 Beauty Trends for 2014
What does it say about the nature of fashion when the strongest motifs are those that come from makeup, hair and nails? When the accent outweighs the melody, it’s certain that sexiness isn’t far behind. With a whip and a few cleverly designed chains. Do such tricks dominate? Or do they seduce?
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How to Deal with Beauty Lists
Are so-called Beauty Lists worth even a cursory glance? Can anything good come from scanning a slideshow about the 12 Best Ways to Massage Away Your Wrinkles? And even if you come away with a factoid you didn’t know before, how much better would it be to turn your attention to something more thoughtful, and less obviously geared toward making you a captive audience for advertising?
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What’s Good for the Gander Might Work for the Goose
Certain men’s products prove suitable for women’s use, according to the good folks at InStyle magazine. And the stylistas don’t mean pills that could send women to the ER after 4 hours of a chronic condition, much less combing through some Just for (Old) Men where the gray’s beginning to show. These are bona fide cross uses. And some of them open up a whole world of creative possibilities.
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Cosmetic Packaging Outlook for 2013: Fair to Partly Rosy
Visiongain, a provider of business intelligence, predicts that the world cosmetics packaging market looks to grow in 2013 – in developed markets and emerging ones. At the same time, the fair trade movement in cosmetic packaging also looks to gain some traction. What accounts for this seemingly contradictory scenario? Why are societies around the globe, even economically challenged ones, ready to make cosmetics a buying priority?
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Coming to Your Skincare Regimen…Probiotics?
Relatively recent research suggests the strain of bacterium could abet acne flareups or other breakouts too. Great news for those with erratic skin.
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Are More and More People Turning Away from Pharmaceuticals?
Most people have been through enough cycles of common illnesses to know which remedies should ease their symptoms. And the amount of available medical knowledge online makes treatments like home remedies seem a better alternative to prescription or even over-the-counter drugs. Except when they aren’t. Have more and more people lost faith in using pharmaceuticals? Or is the home remedy movement destined to die out?
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Will the EU’s Ban on Animal Testing Affect the U.S. Market?
The recent European Union decision to ban imports of all animal tested cosmetics has the rest of the world wondering whether other major players – including the U.S. – will follow suit. Is it only a matter of time before the ban catches on in those countries? Or will it take a serious impact on sales to convince the pair of economic heavyweights to see the light?
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Celebrities Use the Old Song-and-Dance to Pitch Cleaner Products
Products that “sell themselves” rarely need anyone to know that a famous person likes them, too. Can celebrity endorsements of products help to mitigate a lack of scientific evidence? Or are there other factors at work that have the effect of popularizing products of little or questionable value?
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