How Makeup Is Empowering, Subjugating, and Exclusionary All at Once
As society heads further down the path into a need for constant newness, makeup products are one of the ways to fulfill this. Every season, there’s a swarm of new palettes with whimsical names that tempt us.
Ageism in Beauty
We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn't enough. Someone has to take a stand for real change. Why not the group that already has a captive audience - the beauty industry
Beauty is… taking care of you
As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today's consumers, while also building brand trust on a deeper level. Beauty, skincare, and wellness consumers demand a brand that understands their facets and develops products wholly suited to them.
Beauty is Your Inner Activist Taking a Stand
In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.
Is it Authentic? Beauty is in the eye of the beholder or in this case, the unauthorized seller
If you purchase products from an unauthorized seller, the manufacturer will not guarantee the authenticity of the ingredients and hence, the efficacy of the product.
Beauty and the Beast
While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit.
PMC’s Green Spa Day
This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center to the beauty magazines.
Beauty Trends for Fall 2015
From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have caught my interest.
The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?
Apps for Finding Beauty Products
Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.