This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center to the beauty magazines.
From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have caught my interest.
The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?
Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.
Amazon added another tributary to its vast marketplace and distribution network -- a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items without so much as testing them out first. Does Amazon’s move raise more implications for the competition than for the online retailer itself? Does the consumer stand to benefit in ways other than price?
When it comes to marketing shampoo, much depends on whom the customer is more likely to trust—their hairstylist, or the brand’s marketing department. Why not both?
What does it say about the nature of fashion when the strongest motifs are those that come from makeup, hair and nails? When the accent outweighs the melody, it’s certain that sexiness isn't far behind. With a whip and a few cleverly designed chains. Do such tricks dominate? Or do they seduce?
Are so-called Beauty Lists worth even a cursory glance? Can anything good come from scanning a slideshow about the 12 Best Ways to Massage Away Your Wrinkles? And even if you come away with a factoid you didn't know before, how much better would it be to turn your attention to something more thoughtful, and less obviously geared toward making you a captive audience for advertising?
Certain men’s products prove suitable for women’s use, according to the good folks at InStyle magazine. And the stylistas don't mean pills that could send women to the ER after 4 hours of a chronic condition, much less combing through some Just for (Old) Men where the gray’s beginning to show. These are bona fide cross uses. And some of them open up a whole world of creative possibilities.
Visiongain, a provider of business intelligence, predicts that the world cosmetics packaging market looks to grow in 2013 – in developed markets and emerging ones. At the same time, the fair trade movement in cosmetic packaging also looks to gain some traction. What accounts for this seemingly contradictory scenario? Why are societies around the globe, even economically challenged ones, ready to make cosmetics a buying priority?