The Consumer Packaged Goods (CPG) industry tries very hard to let you know just how necessary its products are to your life. These days, though, golden-glow, soft-focus TV spots about the wonders of laundry detergent aren't going to keep you captivated. Appealing to the one object that commands your undivided attention might, however. Which is exactly where the CPG industry is planning a massive advertising assault. On your mobile device.
Magazine publishers keep scrambling to find the right combination of digital/print/video content that promises to keep readers engaged. And, more importantly, advertisers paying big bucks. What are magazine publishers pushing these days? What’s merely a gimmick and what looks to stick around? Is digital magazine publishing on a course to drive away print forever?
The Canadian province of Quebec banned fast-food advertising to children in TV and print – 35 years ago. With more than a third of kids and teens today considered to be overweight, should there be a ban on junk-food ads aimed at the under-18 crowd? Isn't it high time that the U.S. government did something about food companies and their “pester power”? Or will nutrition recommendations from the likes of SpongeBob continue to rule the day?
Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Need the proof? Look no further than your own mobile devices, or various pundits’ predictions. Or how about a startup that sends out coupons over radio waves?
The British government recently began running shock advertisements intended to fight the twin evils of obesity and smoking. But can shock alone convince people to give up bad habits for good?