True or false: public relations should mirror all other marketing activities? The answer: a murky ‘it really depends on the situation’.
Pierce Mattie Communications, a public relations agency known for its strategic approach and expertise in the beauty, fashion, health, fitness, home and lifestyle sectors, continues to add seasoned talent to its beauty division. The newest colleagues have proven track records of delivering top-notch results and a wealth of knowledge to help the agency’s client partners.
What’s the key to success - employees or customers? Of course they are both true. There is not just one ingredient to business success, there are several. The Balanced Scorecard approach, for example, lists four areas of focus that a business must balance in order to succeed over the long term: employees, customers, finances, and processes.
After losing the respect of competitors and fans following an explosive report that he used performance enhancing drugs, disgraced cycling champ Lance Armstrong looks to clean up his PR train wreck, complete with noxious chemicals, by chatting up Oprah Winfrey. But will the toxic cloud over Armstrong’s head fade away, or spread its poison forever?
Corporations have all kinds of checks and balances to prevent misrepresentation of information, from lawyers to government to their consumers. There’s no reason that public relations can’t operate as one of these arms. In fact, it is our duty to ensure that what the public hears is true.
To many it’s a dirty word, with opinions often held to be sacrosanct rather than points along a panorama of contiguous perspectives. And yet, an inability to compromise can result in the demise of many a relationship, whether personal or professional.
In our business, we constantly remind our clients to be cogent, relevant and succinct in every form of communication. According to a Pew Study, attention span has radically diminished, with people looking for instant gratification rather than in-depth analysis.
After countless hours of thoughtful deliberation, angst to make a teenager proud and hair pulling that left us denuded, Pierce Mattie Communications finally has launched its new, improved, sexy and smartly written website.