Authenticity Gap

Midwest PR and marketing agency FleishmanHillard decided to find out the difference between what consumers expect from companies and what they actually experience. The resulting study, entitled “Mind the Gap”, looked at 20 different industry categories in the U.S., Germany and China. Do consumers care if a company comes across as authentic and genuine? Does sincerity always carry the day?

What’s Next (Issue) for Magazine Advertising?

Magazine publishers keep scrambling to find the right combination of digital/print/video content that promises to keep readers engaged. And, more importantly, advertisers paying big bucks. What are magazine publishers pushing these days? What’s merely a gimmick and what looks to stick around? Is digital magazine publishing on a course to drive away print forever?

Is Luxury Merging Back in Style?

Mergers and acquisitions activity (M&A) in the U.S. has “jumped significantly” over the last year or so, with a number of large consumer packaging companies selling off non-core operations and brands. M&A also appears to be on the rise in Europe, particularly in the areas of jewelry and fashion. Does the end-consumer look to benefit from corporate’s rush to buy and sell?

Will Price Always Trump Brand, and Do Marketers Need to Care?

Are consumers chucking brand loyalty overboard in favor of getting the best deal possible on a product or service? Or are they simply responding to expanded product lines, increased promotional opportunities and economic realities – the same way people always have and always will? And does anyone need a marketing guru to explain it all?

Cosmetic Packaging Outlook for 2013: Fair to Partly Rosy

Visiongain, a provider of business intelligence, predicts that the world cosmetics packaging market looks to grow in 2013 – in developed markets and emerging ones. At the same time, the fair trade movement in cosmetic packaging also looks to gain some traction. What accounts for this seemingly contradictory scenario? Why are societies around the globe, even economically challenged ones, ready to make cosmetics a buying priority?

Separating Fit from Fat – Junk-Food Advertising Aimed at Kids

The Canadian province of Quebec banned fast-food advertising to children in TV and print – 35 years ago. With more than a third of kids and teens today considered to be overweight, should there be a ban on junk-food ads aimed at the under-18 crowd? Isn't it high time that the U.S. government did something about food companies and their “pester power”? Or will nutrition recommendations from the likes of SpongeBob continue to rule the day?

Video Game Marketing’s Scary New Rules

The video game marketing landscape is constantly changing. With gamers responding to developments mere milliseconds after being announced, it’s hard to stay out in front of the masses. Which means that video-game marketers are, like so many Call of Duty casualties-to-be, destined to the degradation of re-spawning (aka, dead and needing a restart) – unless they can somehow widen – or at least hang onto -- their razor-thin lead.

GQ Spring 2013 Fashion Trend Report

For whatever reason, modern male fashion has, for several decades, become an actual trend in need of following. And not just thin vs. wide ties. Or pinstripe suits vs. solid ones. No. You're expected to pay attention to colors and patterns. You also need to see whether certain “hot” fashions have any chance of being worn by regular-guy you. Fortunately, GQ’s Spring 2013 Trend Report has you covered. Kind of.

Advertising Just for You

Digital advertising is poised to follow you wherever you go, on whatever communication platform you choose to use. And it will lay in wait until you flip, click or like something that gives the ad cheetahs the perfect excuse to pounce. Need the proof? Look no further than your own mobile devices, or various pundits’ predictions. Or how about a startup that sends out coupons over radio waves?

Ethics on Your Plate: The Wicked Tuna Debate

The bluefin tuna, a giant of a saltwater fish that’s prized for its sushi-quality flesh, has been plummeting in numbers worldwide since the 1950s. So why is that bastion of all that is holy environmentally, The National Geographic Society, associating its name with a reality TV show that all but glamorizes the catching of bluefin? Is it to raise awareness about a critical conservation issue? Or is something else at play?