Among established brands, what’s more American than apple pie and the Fourth of July? According to a new survey, Jeep was determined to be the most patriotic brand among 197 names across 35 categories. Is that something a car company can even be? Does patriotism even matter in a global economy? Who and what determines what makes U.S. brands patriotic?
Business Intelligence (BI) systems have been around since at least the late 1950s. Now, with the advent of better tech and faster systems, what took days to find out can take as little as a few seconds. But do buyers of consumer packaged goods really want the Geek Patrol telling everyone what to stock and, presumably, what to buy?
With one percent of the U.S. population controlling a little more than half of the country’s assets these days, how do marketers deal with the growing divide between rich and poor in America, aka the Wealth Gap? A look at how those on the lower end of the economic ladder could provide some insight. If you know your Charles Dickens, that is.
The latest developments in exercise involve more than just the progression of a tried-and-true routine. Combining principles of different disciplines into a single approach, maximizing regimens to combat age and going virtual to the mutual benefit of trainers and clients are where fitness is headed, say the experts at Shape magazine. And there’s little to no turning back in sight.
The news regarding London Fashion Week can only be summed up in one word: disturbing. Has the fashion world finally been tamed to cater more exclusively to bourgeois/nouveau riche tastes? Or have designers finally wised up to the idea that Seventies-style fashions (an oxymoron if ever there was one) can be used for inspiration but not as outright archetypes?
Are so-called Beauty Lists worth even a cursory glance? Can anything good come from scanning a slideshow about the 12 Best Ways to Massage Away Your Wrinkles? And even if you come away with a factoid you didn't know before, how much better would it be to turn your attention to something more thoughtful, and less obviously geared toward making you a captive audience for advertising?
“He who has the largest store or number of stores will sell the most things between now and the end of the year.” Right? Maybe not. Bigger, alas, is not always better. But could larger operations with extra floor space actually result in lower sales numbers? Especially once the holiday shopping season stampedes into town? Is that even possible?
Take in some stories about Paris Fashion Week and you might start to wonder what filters are being used to discern noise from news. You could randomly spray paint a poncho, walk down any Paris street – and some self-appointed expert would write a blog post about it. Here’s a glimpse at how these kinds of events get covered. And why the coverage might perfectly suit the events themselves. Or not.