Press further evolves: While men’s grooming lines are booming, men’s magazines are shuttering. Where do we go from here?
This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center to the beauty magazines.
Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can't be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn't it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?
From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have caught my interest.
The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?
A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace that’s beginning to feel more crowded with each iteration of casual and cool?
How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?
Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a virtual makeover.