Will the EU’s Ban on Animal Testing Affect the U.S. Market?

The recent European Union decision to ban imports of all animal tested cosmetics has the rest of the world wondering whether other major players – including the U.S. – will follow suit. Is it only a matter of time before the ban catches on in those countries? Or will it take a serious impact on sales to convince the pair of economic heavyweights to see the light?

Celebrities Use the Old Song-and-Dance to Pitch Cleaner Products

Products that “sell themselves” rarely need anyone to know that a famous person likes them, too. Can celebrity endorsements of products help to mitigate a lack of scientific evidence? Or are there other factors at work that have the effect of popularizing products of little or questionable value?

Are Beauty Bloggers Shifting the Spotlight of Fashion Week?

Fashion bloggers have firmly established their place along the runway at New York’s semi-annual Fashion Week. But with beauty bloggers making their way backstage, will press coverage of the event broaden to the beauty beat?

Rolling Out Shock and Awe in the Fight Against Unhealthy Living

The British government recently began running shock advertisements intended to fight the twin evils of obesity and smoking. But can shock alone convince people to give up bad habits for good?

3 Important Public Relations & Communications Trends for 2013

The public relations industry continues to evolve. Marketing, communications and social media have played an important role in this evolution. Agencies are finding themselves diversifying beyond traditional PR and integrating other disciplines to continue their relevancy in the field.

Customers Ask Brands to Go “Servile”

Trendwatching.com proclaimed servility to be the wave of the future for winning over consumers. By their definition, servile means “turning your brand into a lifestyle servant focused on catering to the needs, desires and whims of your customers, wherever and whenever they are.”

Social Media Trends for 2013

This next year will be more of the same, from localization to websites that rise to the call of “me funding;” in 2013 look for the emergence of new and engaging social media platforms.

Shark Tank Teaches Effective Strategies for Pitching Your Business

The dynamics of the sharks are engaging, but even more captivating are the entrepreneurs and the way they make their pitch to gain funding. Some are entertaining, some are over the top and others stumble.

How to Communicate Brand Social Responsibility to Gen Y

Gen Y came of age at a time when corporate social responsibility was gaining wide spread traction. If social responsibility is part of your brand’s DNA, here are some tips on effectively reaching Gen Y.

Jewelry Trends for Autumn Winter

There is no shortage of glamorous jewelry pieces for the upcoming season. From classic clean lines to geometric patterns, there is a jewelry trend to fit everyone’s taste.