In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.
If you purchase products from an unauthorized seller, the manufacturer will not guarantee the authenticity of the ingredients and hence, the efficacy of the product.
Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to use them in our favor.
While there are various degrees of gluten sensitivity ranging from intolerance to Celiac disease, for those who do suffer repercussions when ingesting gluten, it only takes approximately 30 milligrams of gluten to induce a reaction.
While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit.
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