Corporate Social Responsibility (CSR) initiatives give brands a means of putting their values into action with socially responsible practices. CSR programs are founded on the belief that corporate citizenship should have a positive impact on the world.
Memes, Reels, video shorts, sound bites: they're everywhere. But are they diluting our meaning or another way to get the message out there?
As society heads further down the path into a need for constant newness, makeup products are one of the ways to fulfill this. Every season, there’s a swarm of new palettes with whimsical names that tempt us.
We all hear about the dangerous consequences of a youth-obsessed culture, but talk isn't enough. Someone has to take a stand for real change. Why not the group that already has a captive audience - the beauty industry
Marvel's live action take on Ms. Marvel is proving to be just as groundbreaking as its comic counterpart. The new superhero show's greatest power is the power of its narrative on culture, religion, family.
As we continue to navigate through a pandemic, brands taking an increasingly supportive and compassionate role resonate deeply with today's consumers, while also building brand trust on a deeper level. Beauty, skincare, and wellness consumers demand a brand that understands their facets and develops products wholly suited to them.
In the beauty market especially, where there is no dearth of products promising solutions, today’s brands must approach marketing with messaging that reflects their target customer’s beliefs. The ethos behind the brand is now more important than the efficacy of the product itself.