Fashion for 2017: Something Old, Something New, Something Borrowed, Something Blue

I love fashion. I love clothes, edgy style and checking out the latest fashion trends.

Beauty and the Beast

While this French fairy tale has a wonderfully happy ending, the beast, in this case being aging skin, doesn’t always follow suit.

Managing Gluten Sensitivities in a Gluten Saturated Foodscape

While there are various degrees of gluten sensitivity ranging from intolerance to Celiac disease, for those who do suffer repercussions when ingesting gluten, it only takes approximately 30 milligrams of gluten to induce a reaction.

Is it Authentic? Beauty is in the eye of the beholder or in this case, the unauthorized seller

If you purchase products from an unauthorized seller, the manufacturer will not guarantee the authenticity of the ingredients and hence, the efficacy of the product.

The Future of Men’s Grooming

Press further evolves: While men’s grooming lines are booming, men’s magazines are shuttering. Where do we go from here?

Re-Thinking E-Mail Marketing

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can't be totally believed. Which begs the question: When do consumers begin pulling the plug on all email marketing? Isn't it time to re-think email marketing and contextual advertising – before consumers flee en masse, never to return?

Drugstore Masstige

The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and big-box retailers. But will customers remain willing to spend more on products sold in a place that also carries beef jerky and digestive aids?

How Far Can Activewear Run?

A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace that’s beginning to feel more crowded with each iteration of casual and cool?

Fake Likes Can Lead to Real Disasters

One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens when many of those new “likers” turn out to be bogus?

Agile Marketing: Revolution, or Remake?

How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?
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