Pierce Mattie Speaks Up

PMC’s Green Spa Day

This past November, Pierce Mattie Communications was all about our natural and organic products. Get a behind the scenes peek at how we brought our clients front and center...
By Diana Kozak|Beauty & Health

A Shift in Public Relations Methods

Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as...

Re-Thinking E-Mail Marketing

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can't be totally believed. Which begs the question: When do...
By Editor|Marketing

Should More Brands Care About Snapchat?

Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?...
By Marlessa Stivala|Social Media

Beauty Trends for Fall 2015

From Fashion Week to the Emmys – you never know when inspiration will strike. With summer at its end, here are a few beauty trends for Fall 2015 that have...

Drugstore Masstige

The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers...

How Far Can Activewear Run?

A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands...

Fake Likes Can Lead to Real Disasters

One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers....

Agile Marketing: Revolution, or Remake?

How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?...
By Editor|Marketing

Apps for Finding Beauty Products

Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a...
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