Pierce Mattie Speaks Up

Drugstore Masstige

The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers...

How Far Can Activewear Run?

A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands...

Fake Likes Can Lead to Real Disasters

One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers....

Agile Marketing: Revolution, or Remake?

How better to respond to constant and quickening change than with a marketing approach that values change rather than following a plan?...
By Editor|Marketing

Apps for Finding Beauty Products

Welcome to the new world of beauty intersecting with technology, where beauty apps can help you schedule appointments, find out the intensity of today’s UV rays or even get a...

New Types of Winning Agencies

With everybody racing to provide just the right digital strategy for businesses and marketers, what distinguishes one agency from another anymore? Isn't just offering digital content enough?...
By Editor|Marketing

Amazon Wades into the Luxury Beauty Market

Amazon added another tributary to its vast marketplace and distribution network -- a Luxury Beauty Store. Consumers can now spend hundreds if not thousands of dollars on personal care items...

Brands Are People Now

A report from Hill Holliday suggests that companies want to behave more like people these days. People evidently lack faith in institutions, prompting business to take steps to change their...
By Editor|Marketing

Private Label Brands Out-Tasting Household Names

In the Age of Specialty Everything, many private label brands are now winning taste tests – to the point that generic food items are said to taste as good as...

Media Tips to Master, Not Memorize

C-suiters everywhere scramble for advice about how to walk a fine line with the press while also appearing genuine. The difference in telling a compelling story or spouting about...
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