Marketing Lingerie to Tweens
Victoria’s Secret recently started – then pulled -- a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens” – no longer children, not...
Plastic from a Plant?
Companies that use plastic in the packaging of their products have been experimenting with the use of a plant-based substance that seems to work just as well as its petroleum-based...
How Many Fitness Gadgets Does It Take to Get You in Shape?
Everyone knows that gadgets aren't supposed to get us in shape. Yet we still seem to have a need for them. Now that they've gotten even more high-tech and portable,...
Celebrities Get Creative with Charity Fundraising
Do new charity fundraising tactics by the likes of Madonna and Angelina Jolie signal a new trend in celebrity fundraising? Have people grown fatigued by merely writing checks or donating...
The Lowdown on Glamour’s 2013 Spring Fashion Trends
Spring fashion roundups from magazines like Glamour are supposed to present bold concepts. Can you imagine flipping through the volumes of ads if all that passed as editorial filler were...
21st Century Technology That Fashionably Strains the Brain
Forty years after the invention of the cellular telephone, technological advances continue to allow people to do things that, these days, strain the brains of their older siblings, not to...
Coming to Your Skincare Regimen…Probiotics?
Relatively recent research suggests the strain of bacterium could abet acne flareups or other breakouts too. Great news for those with erratic skin....
Niche Food Marketing Is More About the Message than the Menu
With more and more people determined to keep to dietary restrictions, it makes business sense for stores and restaurants to do whatever it takes to meet those needs. Restaurants, in...
Digital Mavericks Using Social Media to Change Our Lives
The leaps and bounds taking place in social media amount to more than graduated upgrades. And the people driving the changes are no longer referred to as movers and shakers....
Color It Marketable
It's not brand new information that colors easily stir up subconscious feelings, some troubling, others completely pleasant. Savvy retailers bank on this emotional correlation along the spectrum of Roy G....
