It's only a natural progression, along with facial treatments such as Botox and chemical peels, why not have doctor exclusive beauty products? Understanding your skincare needs is best understood by your doctor who then can recommend which products are appropriate for use after treatment. Allergan, best known for Botox Cosmetic and the dermal filler Juvederm, is the one leading the way for this doctor-exclusive skincare trend.
Allergan presently has two skincare systems that you can only find exclusively through your physician: Vivite and Prevage MD. Vivite is a cosmeceutical skincare system that consist of 10-20% glycolic compound while Prevage MD has the highest concentration of Idebenone (1%) of any other cosmeceutical. Along with Prevage MD, the other Prevage series of products is a collaboration of Allergan & Elizabeth Arden.
Now it has just been announced that Allergan will also be working with Estee Lauder brand, Clinique to develop a skincare line that will work with in-office procedures and will be sold exclusively through a physician this Fall. I find this new trend intriguing--skincare so powerful that you can only get it from a doctor. Whether it actually works or not may be mute, but the psychology behind it may just boost visits to the doctor seeking out a skincare miracle.
What do you think of this new trend in skincare?
Comments (1)
..but the psychology behind it may just boost visits to the doctor seeking out a skincare miracle
I tend to agree with this. Or it may boost the perception that because a product is in the doctor's office it will be more "professional grade" or superior to other skincare products available at retail. That remains to be seen. Interesting!
Posted by Beauty411 | January 25, 2008 4:18 PM
Posted on January 25, 2008 16:18