Reviews tend to sway me when thinking about purchasing a product, most especially when it comes to a beauty product. I recently saw an ad for Blinc’s Kiss Me Mascara in the quarterly beauty magazine, New Beauty. The advertisement caught my attention when it boasted being a non-traditional mascara in that the formula actually encapsulates your lashes in tubes. Tubes? I found it intriguing and decided to take a look through the blogosphere to figure out if this was a product that really worked and the science behind it.
My first stop was at TeamSugar. When the words, “Holy grail of mascara” somehow find their way into a review, you pay attention. The TeamSugar reviewer loved this product and highly recommended it. Beauty & Fashion Tech gave it a try, and while she loved its ease of use for a contact lense wearer like herself, she wasn’t so enamored with the clumping. Best Beauty Answers loved it and proclaims boldly, “It works!” I also went to Amazon.com to check out the reviews for this product and it gets 4.5 out of 5 stars. The majority of reviews (there were 17) raved about this product, but the two things reviewers “complained” about was lack of volume and that if you weren’t quick to comb out your lashes the mascara would clump.
Of course, my last stop was at the Beauty Brains, who are a pair of cosmetic chemists that explained exactly how this product worked:
Unlike most mascaras which are made with waxes, Blinc’s Kiss Me is formulated with acrylate polymers. These polymers are similar to the ones used in hairsprays and they’re what give Kiss Me its ability to form tiny tubes.”
They go on to explain Kiss Me’s high cohesive strength and low adhesive strength and how this makes the product form tubes on your lashes that can slide off. You can read more about Blinc’s technology behind the mascara and watch the video on Blinc’s website.
I am extremely tempted to purchase this product myself, although I have about a half a dozen mascara’s in my makeup bag at the present time. I would like to know if you have used this product and what you thought of it. Please be sure to voice your opinions in the comments.
