We are all quite familiar with Borba, the leader in drinkable skin care with their fabulous aqua-less crystalline and skin balancing waters that focuses on beauty from the inside out. Recently it was leaked that Danone would be launching Essensis their “beauty yogurt” to promote healthier skin in a select few European countries. Then we have Nestle and L’Oreal’s joint venture of Inneov, nutritional supplements or “beauty pills” aimed at skin and hair nutrition. It appears that NutriCosmetics will now become a niche in the beauty industry.
It’s now being rumored that Coca Cola (with the help of L'Oreal) will also be stepping into the beauty ring with a new tea based drinkable skin care line. Snake Oil? They recently have trademarked the name “Lumae” with the intention to produce a product that will allegedly be added to their 2008 product lineup as a way for women to take better care of their skin. Lumae won’t be something you will find on your supermarket shelves, but one that will call itself home in the beauty section of your local department store like Sak’s Fifth Avenue. Considering that the product will only be coming out a year from now, the success or failure this year of the drinkable skin care niche may be a predetermining factor of whether or not their product will be a success.
It may be difficult to look at Coca Cola as a serious contender simply because many of us relate Coke products with sugary carbonated beverages (although I cannot live without my Diet Coke). However, it is said that Coca Cola will soon be launching Diet Coke Plus, which will be fortified with vitamins and minerals, thus shaping themselves up to be taken seriously in the beauty foods market.
I love watching the innovation involved in the beauty industry and seeing new products and ideas take shape to bring us healthier ways to do skin care.
What do you think of the new beauty food niche: trend or the beginning of a new range of beauty products?
