Lancome is not one to let a lifestyle trend go by. As more and more companies begin to promote organic skincare lines, Lancome has decided to take it one step further by taking part in a green initiative with Carbonfund.org. The one who initiated the effort? Lancome’s own spokesmodel, Elettra Rossellini Wiedemann.
Carbonfund.org is a nonprofit organization that educates the public about the dangers of climate change and makes it easy and affordable for individuals, businesses and organizations to reduce their climate impact. Their website even has a Carbon Calculator where you can see how much CO2 you are responsible for (mine was 61.01 tons of CO2 per year--yikes). The organization gives you simple tips to reduce how much CO2 you are responsible for such as things you can do for your home, car and when traveling.
According to WWD, Lancome will participate in a climate offset program that involves a paperless press office, where pictures, releases and videos will be accessible via the Internet; retrofitting its four freestanding Lancome boutiques to reduce their carbon footprints, as well as, planting a tree for each of the first 10,000 bottles of the new Primordiale Cell Defense & Skin Perfecting Serum sold in the U.S. when it launches in June.
