Clive Owen, a 41-year-old British actor, has been hired to be the latest celebrity to market products for the L'Oreal owned beauty company, Lancome. Previous celebrities that touted the brand are Uma Therman and Mena Suvari, among others. Lancome's hope is that his charming and rugged look will attract more men to feel comfortable purchasing skincare products.
Owen is reported to be getting $2.5 million pounds (you do the math to convert that to US$) for the advertising campaign. Owen will be appearing in ads for Lancome's new men's grooming line, called Lancome Homme, which includes fragrance and anti-ageing products. The ad campaign and products will launch this Spring in the US. However, you can see the products now on Lancome's international website, which I happen to think has a much better layout than their US website.
