Jean Paul Gaultier is breaking new ground in the male perfume industry not only with his new white design for his latest perfume, Fleur du Male, due out in 2007, but for creating it to contain notes of white orange blossom flowers, which goes against the traditional notes of geranium and lavender.
Jean Paul is showing that fragrance for men doesn't have to be traditional and with the surge of metrosexuality, traditional is the last thing Fleur du Male is. This is the first time that orange blossoms have been used in a male fragrance. Orange Blossoms, a florally citrus scent, has dominated the female fragrance world. So will Fleur du Male prove to continue breaking new ground by being a hit when it makes its debut on the shelves on Jean Paul Gaultier's boutique next March?
I'm not sure what I think of a citrus male fragrance, but for me it may bring back my memories of playing soccer during my youth and eating oranges with my male teammates at half time. As for the white male bust the fragrance comes in, I think it is excellent marketing in a fragrance industry dominated by dark colored bottles. Many times it pays to be innovative and a "rule" breaker.
