We’ll have to wait until January to get a glimpse of the new look in store for American Salon. During my lunch with Editor-in-Chief, Marianne Dougherty last week she shared that the creative team has been working since July on a new format. The 130 year old book, the oldest continually published magazine in the country, started its run in 1877 and mainly focused on hair care products from France.
The new look will be more visual and graphic and have less copy, there will also be a supplement titled “American Beauty” focusing on skincare and makeup. Marianne was very excited and commented that the opportunity to direct the change was one of the primary reasons she came back to the magazine that had been her home for so many years.
We also compared notes on some of the interesting products in the marketplace, and in particular the emphasis on natural and organic brands. Two of our brands, Ojon and Korres fall into this category.
Ojon just launched Rare Harvest Tawaka™ Cleanser & Conditioner, a one-of-a-kind collection, limited in quantity duo rich in antioxidants to cleanse condition, repair and nourish the hair and skin. Concealed deep within the tropical rainforests of Central America for centuries, Tawaka combines two ancient tribal traditions (Ojon palm nut oil and Tawaka savage cacao) to create a rare, highly concentrated, potent anti-oxidant-rich hair and full-body one-of-a-kind line of care products. It’s the first of the Ojon products to be completely organic. Because Ojon is a Canadian company the rules dictating “organic” as a label are different. With over 97% of pure natural, organic ingredients, the Tawaka collection is paraben free, color and preservative free and hypoallergenic. Until now, the ingredients in these rare hair and skin remedies have been used exclusively by the Tawaka and Tawira tribes. Both groups continue to harvest and process their precious crops by hand for exclusive use in Ojon products using traditional tribal methods.
The Korres product line is considered to be natural. That means they use natural ingredients, like full fat Greek yogurt (great for oily skin), olive stones (used in an amazingly soft face scrub), Greek honey (a superb hydrator) and chlorophyll (known for its ability to absorb excess oil and sebum). The ingredients are chosen for how they can improve the health of your skin, rather than how they contribute to the product’s fragrance or texture. A personal favorite of mine is the Wild Rose Imperfection-Targeting Oil Pen that is comprised of pure wild rose extract (which is loaded with Vitamin C). This is a priceless tool, and the only one on the market I’ve come across that is for use after a pimple has had its 15 minutes of fame. The Vitamin C helps to heal the redness left behind, in addition to speeding up the healing process…Marianne is sure to be a fan as well.
Another “big in ’07” to keep on your radar, the revammped American Salon hits stands January 1st.
