Build your business, find new opportunities, make the right connections at the premier spa event in the Northeast. Join the bestselling author of Groomed for Success, PR master Pierce Mattie, as he shows you how to market your spa to men. In this power hour you will learn the male spa vocabulary, Pierce's pyramid of male services and what consumer magazines your male clients are reading. Most importantly, you will learn how you, as a spa owner, can tap into those publications and drive male clients into your facility at no cost to you. Pierce will let you in on the steps to his famous Love Handle Body Wrap and give you a contact sheet of men's grooming editors for the top men's publications