WHAT WE DO: Luxury Lifestyle, Beauty, Health, Fitness & Wellness Publicity
New York City Public Relations Firm
"The It List" of beauty PR firms 2004 – WWD Beauty Biz
"A Star is Born" – American Salon Magazine
"15 to Watch" for the year as bright, creative highly-motivated and respected public relations professionals – PR News
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Our Trade Network
Establish a solid trade media image in professional salon, spa, fitness, nail, health and medical publications. Execute press release distribution, interviews, product sampling and services with the publications that are read largely by wholesale buyers and distributors.
Trade Show Consultation
Our team reviews your schedule, budget and current activities for the upcoming year for trade shows. We asses various markets and advise you as to what shows you should be attending, exhibiting at or offering education. We also work with various show sponsors to obtain speaking engagements for you.
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What is your business doing for your customers, have you told them? -S. Saatchi
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Our services include the following:
- Brand Repositioning/Revitalization
- Corporate/Brand positioning
- Desk-side editor briefings
- Media tours
- Media training
- Message development
- New product introductions
- Celebrity endorsement and inclusion in celebrity event gift baskets
- Product sustainability
- Media relations
- Reputation management
- Research
- Special events
- Tradeshow consultation
- Spokesperson identification
- Strategic counsel
- Execution of all press releases and media copy
- Follow-up calls with all media and press.
- Writing copy for Websites, brochures and booklets
- Collect press clippings that highlight your product or service
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Our Consumer Network
Each month a particular product, line extension or service will be presented to the consumer press. The strategic selection of consumer publications to target can be high-end magazines such as W or Town & Country or you may choose to appeal to a larger audience with targets such as Ladies Home Journal or Good Housekeeping. Pierce Mattie will use the following methods to introduce the products to the editors:
Special Services
The best way to display the effectiveness of and confidence in a brand is to provide the media with a "special service" or treatment from your line. Pierce Mattie strongly advises the presence of a professional facility that uses your product in the midtown section of Manhattan. This provides easy access for editors to have a first hand experience with the quality and effectiveness of your product delivered by the one you trust most...a knowledgeable practitioner trained by you. A Pierce Mattie representative will schedule appointments and accompany each editor for their service at this premier location.
Desk-side Pitches
Scheduling actual desk-side appointments with editors in their offices to present product and/or line news is extremely effective in receiving prime editorial features. The creator/president/CEO will be required to accompany a Pierce Mattie representative to desk-side appointments with top editors when relevant for press events.
Messenger service
When editors are unavailable to schedule a treatment at a Manhattan location or desk-side meeting, product and press will be delivered to editors by way of messenger service.
Strategic & Mass Mailings
Press release along with company profile and possible sample is sent to over 1,000 beauty, health and fitness editors nationwide.
Special Events & Launches
Pierce Mattie will collaborate with the client to create unique and distinct concepts when organizing events and media launches for new products.
Targeting the Celebrity Experts
We target makeup artists, hair stylists, personal trainers and dieticians that work with celebrities and provide them with complimentary products to use on their prestigious clients. Pierce Mattie can host events for VIP experts at a designated location for them to experience your service and/or brand.
Event Gift Bags
Pierce Mattie strongly advises a budget for product inclusion in gift bags for various events. We have access to and have worked with the following events:
Entertainment events such as the Cannes Film Festival, Emmy Awards, Academy Awards, Screen Actor Guild Awards, Country Music Awards, ESPY Awards, American Music Awards, MTV Video Music Awards, MTV Movie Awards, VH1 Divas Live, Essence Awards, American Idol Finals and private events such as Jessica Simpson’s birthday bash.
Other events such as American Century Celebrity Golf Championship, a media event for the National Jewish Medical and Research Center, numerous fashion shows, NY Fashion Week, New Georges Theatre premiere, numerous product launches and spa treatment media parties.
Targeting the Celebrities
We work closely with top celebrity PR firms such as PMK and talent agencies such as ICM and CAA. We have been in touch with the likes of Keanu Reeves, Antonio Banderas, John Travolta, Dominic West, various models and more.
Targeting Key Accounts
When in the NYC area, we can assist you in booking brand presentation meetings. PMPR will make the appointment for you and will escort you while you pitch your brand to the buyer.
Education
PMPR believes that the key to a successful understanding of a brand comes from complete and accurate knowledge of the concept behind the products, ingredients and company from the inside – out. PMPR will help to develop educational packages to present to editors, giving insight to different aspects of the world of your product or service. These packages are separate from product launches and press releases. They provide editors with information in a user-friendly format to further educate their knowledge of your industry.
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 .....© Copyright 2004 PMPR, Inc. "The Voice of the Beauty, Health, Spa and Fitness Industries"
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