Whether it's a plastic surgeon in need of an "Extreme Publicity Makeover" or a European skin care line looking to make a splash across the pond, luxury lifestyle and wellness brands have turned to Pierce Mattie Public Relations, time and again to build a successful publicity strategy.
Pierce Mattie is a leading public relations firm for the health, fitness and beauty industries in North America. We define, build, design and implement a voice, establishing our clients as recognizable powerhouses in their respective industries. We don't just work hard for our brands, we partner with them and become our clients advocate, sharing in it's success.
Our use of technology, innovative marketing ideas, tactical insight and precise deployment guarantees effective media impact. We track media coverage and the increase in consumer awareness, presenting you with the data you need to best position yourself in 2005 and the future.
Thousands of wonderful products, people and professional facilities are on the market today. Those ready to dive into public relations will not only stay afloat, they will thrive. Will your brand sink or swim? Let us show you how part of the answer lies in outstanding public relations!
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"People adopt ideas when social, personal, and financial trends intersect -a confluence."
-C. Mok
"Those who look for beauty, find it."
-Unknown
"If eyes were made for seeing, then beauty is it's own excuse for being."
- Ralph Waldo Emerson
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Why is public relations so effective?
Good Public relations offers more "bang" for your investment. A much higher ROI (return on investment). Todays consumer is smarter, more sophisticated and values word of mouth "buzz" more then a beautiful "force-fed" advertising campaign. For example; It cost Britney Spears and Madonna nothing to stage a kiss on MTV. But that publicity stunt drummed up more press to coincide with the launch of Madonnas children’s books and Britney’s fourth album than any advertising campaign ever could. Don't get us wrong...we respect talented marketers and creatives, as a matter of fact, we employ them! We understand however, that small brands have smaller budgets and good PR is a great solution for maximizing your VOICE in the media. What is your voice in the media?
Did you know that a one-page ad in Vogue can cost over $60,000.00? A monthly PR retainer is less than one tenth of that cost, but can be four times more effective in gaining the consumers loyalty. That is because organizations usually have little control over the message communicated by the media. However, a PR firm can shape an organizations message, whether it is creating buzz surrounding a product launch or conducting sensitive damage control. The objective, third person endorsement of the organizations message from an impartial editor has greater credibility in the eye of the consumer than a paid advertisement, which may be perceived as biased or misleading. Are you maximizing your marketing budget by making quarterly adjustments that coincide with relative events? For more information on affordable pr, click here
Why Pierce Mattie Public Relations, Inc.?
Results! Personalized service, a motivated team with a professional well respected reputation. The founder of PMPR is a certified skin care therapist. Pierce Mattie has trained estheticians in over 20 countries, written countless articles for trade magazines, has worked as the grooming editor for four national men’s magazines and recently authored the best-selling book Groomed for Success.
What makes this firm so unique is the executive teams extensive work experience in both the beauty and public relations arenas. Pierce is adamant that everyone who works for PMPR possesses this dual expertise. The entire PMPR team has a beauty, health or fitness background including previous experience working as spa managers, cosmetics sales representatives, personal fitness trainers and salon stylists. The PMPR team speaks to the media about their clients’ products in an authoritative, first person voice...your voice.
Our staff has galvanized strong media relationships with local contacts as well as national editors and producers in cities around the country. We're recognized as an invaluable resource for consumer related stories, speaking to beauty, health, and fitness consumers. Our clients regularly appear in Vogue, Elle, Allure, Lucky, & many others.
We would like you to take this opportunity to become acquainted with us—study our press books, ask us questions, shop the competition and speak with the media on our representation skills. We look forward to working with you!
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.....© Copyright 2005 PMPR, Inc. "The Voice of the Beauty, Health, Spa and Fitness Industries" 