IN THE NEWS: Recent Pierce Mattie Press
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PIERCE MATTIE THE NEWS Current Press :
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American Salon
Beauty Fashion
Dermascope
PR News PR Week

Metrosexual mania’s 15 minutes of fame have come and gone. Now it’s back to taking care of the men in your spa. Join male grooming expert and acclaimed publicist Pierce Mattie as he shows you how to market your spa to men. In this power hour, you will learn the male spa vocabulary, Pierce’s pyramid of male services and what consumer magazines your male clients are reading. Most importantly, you’ll learn how you, as a spa owner, can tap into those publications and drive your male clients into your facility, at no cost to you. Pierce will let you in on the steps to his famous Love Handle Body Wrap and a contact sheet of men’s grooming editors for the top men’s publications. If you’re sick of hearing the word “metrosexual” and find that your male clients want to be more than just a trend, this class is for you.

 Pierce Mattie, a licensed esthetician, is America’s leading authority in men’s grooming. His career spans from working as an advisor for the new Look Good Feel Better Program for Men, to lecturing industry leaders such as Gillette on current male grooming trends. He is the bestselling author of Groomed for Success, published by Allured Publishing, and the CEO of the industry’s premier public relations firm—Pierce Mattie Public Relations, Inc. Pierce is also the founder of the Mattie Mentor Program, an esthetic scholarship awarded annually to one individual to attend Pierce’s beauty school alma mater, Loraine’s Academy in St. Petersburg, Florida.International Congress of Esthetics, long beach 2004Moving beyond the metrosexual
MARKET PLACEMENTS
Trade ad seen in Skin Inc. and LeBook

Lifestyle Public Relations NYC

Read more about our beauty, fashion & lifestyle photographer Matteo Trisolini in a recent article on Kodak.com, Stay tuned for more buzz on Matteo in the very near future!

Business to business outreach ad seen in Skin Inc. and GCI

Effective media coverage makes a difference to your product distribution and sales.



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