Pierce Mattie Speaks Up

Drugstore Masstige

  • July 17, 2015

The drugstore industry has taken a liking to masstige products – those that are similar to the prestige brands found at upscale department stores but sold at mass market retailers like drugstores and…

How Far Can Activewear Run?

  • May 27, 2015

A leading fashion publication predicted that the only market direction activewear could go was up, what with more famous designers unveiling their own collections. How can makers distinguish their brands in a marketplace…

Fake Likes Can Lead to Real Disasters

  • May 4, 2015

One way to up your like quotient on Facebook – and thereby spread your message further and wider – is by using the platform’s advertising interface to attract new followers. But what happens…