Pierce Mattie Speaks Up
Marketing Lingerie to Tweens
Victoria’s Secret recently started – then pulled — a Spring ad campaign, “Bright Young Things”, which some felt targeted under-age girls, known as “tweens”…
Plastic from a Plant?
Companies that use plastic in the packaging of their products have been experimenting with the use of a plant-based substance that seems to work just…
How Many Fitness Gadgets Does It Take to Get You in Shape?
Everyone knows that gadgets aren’t supposed to get us in shape. Yet we still seem to have a need for them. Now that they’ve gotten…