Pierce Mattie Speaks Up

A Shift in Public Relations Methods

  • November 16, 2015

Many standard public relations methods have already been replaced at least in part, by a personalized, virtual or social experience. Changes are impending, and it is up to us as PR agencies to…

Re-Thinking E-Mail Marketing

  • October 14, 2015

Like it or not, all those boilerplate assurances about your email address never being sold or lent to other companies can’t be totally believed. Which begs the question: When do consumers begin pulling…

Should More Brands Care About Snapchat?

  • October 2, 2015

Snapchat undoubtedly has a number of features that clearly distinguish its marketing capabilities from the likes of Facebook or Twitter. Should companies look to Snapchat for their marketing needs?…