Pierce Mattie Speaks Up
Brand Mascots: An Endangered Species
The growing trend to ditch the brand mascots of yesteryear – costumed characters, furry animals and/or talking cartoon characters whose playful presence lends a spirit of fun and identity to a brand –…
What’s on the PR/Social Media Horizon for 2014?
And how can your company take practical advantage of those forecasted changes? Like now? Here’s PR blogger Jessica Lawlor’s suggestions for action….
Dos and Don’ts of Celebrity Travel Styles
The great artist Noel Coward once observed, “Why do the wrong people travel when the right people stay at home?” If you’re one of those traveling afar this summer, thank your lucky stars….